Home » Apple’s iPhone 18 may not launch until 2027, in a foldable-first strategy

Apple’s iPhone 18 may not launch until 2027, in a foldable-first strategy

by David Chen
2 minutes read

Apple’s iPhone 18 Unveiling Delayed Until 2027: A Foldable-First Strategy

In a surprising twist, reports suggest that Apple is set to revamp its traditional iPhone launch schedule. Typically, Apple unveils its entire lineup in mid-September each year, a pattern we’ve come to expect with the upcoming iPhone 17. However, whispers of a significant change are circulating.

According to a recent report by ET-news, the base model of the iPhone 18 won’t see the light of day in 2026 as anticipated. Instead, both the base iPhone 18 and a more budget-friendly iPhone 18e are rumored to make their debut in the spring of 2027, delaying the release by about six months.

While this information remains speculative, it aligns with previous murmurs of Apple adopting a staggered release strategy for future phone launches. This strategy gains more weight considering the speculation of Apple’s foray into the foldable phone arena with its first foldable device possibly joining the iPhone 18 lineup.

Industry insiders anticipate that Apple’s inaugural foldable phone, possibly adopting a book-style design, will be part of the iPhone 18 series. This move could lead Apple to introduce a total of six variants in one generation, including models like iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and the intriguingly named iPhone 18 Fold.

The alleged new strategy suggests that Apple might unveil its high-end models at the September event while holding off on releasing the more affordable variants later. This shift could have already been hinted at by this year’s substitution of the expected iPhone SE 4 with the iPhone 16e, indicating its alignment with the current iPhone lineup launched in September 2024.

This strategic change not only allows Apple to garner more attention and sales but also ensures that early adopters are inclined towards the higher-priced models. Furthermore, this approach might be a relief for tech journalists who won’t have to dissect and review six models all at once, streamlining the reviewing process.

While skepticism is warranted given ET-News’ track record with Apple predictions, similar rumors have surfaced before, hinting at a potential paradigm shift in Apple’s release strategy. Despite the excitement around the iPhone 18, alternatives like the latest Google Pixel 10 phones might entice some users to consider a switch.

In conclusion, the speculated delay in the iPhone 18 launch coupled with the potential introduction of a foldable device marks an intriguing chapter in Apple’s product roadmap. As the tech world eagerly awaits further developments, the landscape of smartphone innovation seems poised for a significant evolution in the coming years.

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