Home » Infinix’s design-changing phone made me wonder if a phone’s look even matters

Infinix’s design-changing phone made me wonder if a phone’s look even matters

by Priya Kapoor
2 minutes read

In a world flooded with sleek yet indistinguishable smartphones, Infinix is shaking things up with its E-Colour Shift 2.0 concept. This innovative technology allows the phone’s rear design to morph at will, akin to the magic of e-readers. While undeniably cool, the practicality of this feature raises questions – is it more suited for a case?

This isn’t Infinix’s first foray into color-changing tech, but this latest iteration elevates customization to a whole new level. With the ability to switch between colors and patterns instantly, driven by AI algorithms, your phone can now mirror your outfit or even the weather outside. While the need for a Wi-Fi connection for these transformations may seem restrictive, it’s a step in a fascinating direction.

For those who prefer simplicity, manual selection from a range of patterns and color palettes offers 30 distinct combinations. Although the current color options might feel somewhat limited, the potential for expansion as the technology matures is promising. This feature injects a fun element into personalizing your device, setting it apart in a sea of monotonous black slabs.

However, every innovation comes with its drawbacks. The color-changing area is confined to a specific panel on the phone’s back, encased by a noticeable white bezel that slightly detracts from the illusion. While Infinix assures minimal power consumption akin to E-Ink displays, the long-term battery implications remain a point of interest. Initial impressions suggest no significant impact, but further testing is warranted.

Underneath this design marvel lies the Infinix Zero 40 smartphone’s robust specs – a 6.78-inch curved display, MediaTek Dimensity 8200 chipset, 12GB of RAM, and a 5000mAh battery. Complemented by a sleek curved back design, the phone exudes a premium feel, characteristic of a mid-range device.

Unlike many concept devices that never see the light of day, E-Colour Shift 2.0 stands out for its functional nature. Infinix’s confidence in its swift transition to mainstream devices hints at a potential near-future integration. The possibility of encountering this tech in a retail phone within the coming year isn’t far-fetched.

Despite the allure of a shape-shifting phone rear, the practicality of this feature remains debatable. With most users opting for protective cases, the rear design often remains hidden. Perhaps redirecting this technology towards customizable smartphone cases, as with Infinix’s solar-charging concept, could offer users a chance to flaunt their unique designs.

In the grand scheme of things, does the world truly need AI-powered color-shifting phone backs? Probably not. Yet, as a whimsical avenue to infuse personality into your device, it undeniably holds charm. Whether this trend gains traction is uncertain, but one thing is clear – Infinix’s commitment to innovation ensures they stand out amidst a sea of conformity.

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