Enterprise Mobility 2025: Automation Lightens the Load
In the ever-evolving landscape of enterprise mobility, Unified Endpoint Management (UEM) software has emerged as the cornerstone of device management, especially in the era of remote work catalyzed by the Covid-19 pandemic. UEM platforms have undergone significant expansion and enhancement, paving the way for exciting trends in 2025.
Early Days for genAI in UEM
While the buzz around artificial intelligence (AI) and generative AI (genAI) is palpable, their integration into UEM platforms is still in its infancy. According to Tom Cipolla from Gartner, current implementations often fall short of vendors’ marketing promises. Potential applications of genAI in UEM include AI-driven chatbots, enhanced digital employee experience, and improved script generation, but these features are not widely deployed yet.
Andrew Hewitt of Forrester emphasizes that the primary use cases for genAI currently revolve around anomaly detection, leveraging historical data to identify outliers indicative of operational or security issues. As the technology matures, more sophisticated applications are expected to emerge, offering enhanced user experiences and operational efficiencies.
Key UEM Trends
A significant trend shaping the UEM landscape is the emphasis on automation tools to streamline task execution and enhance operational efficiency. With the need to expedite endpoint management tasks while minimizing operational overhead, UEM vendors are increasingly integrating intelligent automation features like automatic policy enforcement and Autonomous Endpoint Management (AEM). These advancements leverage data insights to automate common management tasks, such as patch deployment, thereby optimizing the digital employee experience.
Moreover, UEM providers are aligning their strategies with OS vendors’ latest tools like Apple’s Declarative Device Management and Android Management API to enhance endpoint management capabilities. The focus on leveraging data for automation, security, and user experience improvements remains paramount, driving the integration of AI and machine learning-based anomaly detection and remediation features into UEM platforms.
Market Moves and Outlook
In a notable market development, VMware’s end-user computing (EUC) portfolio, including its UEM platform, was acquired by Broadcom and subsequently spun off to form Omnissa. This transition has positioned Omnissa as an independent player in the UEM market, prompting competitors to vie for market share. Despite initial skepticism, Omnissa’s independence has garnered positive reception among UEM customers, signaling a promising future for the company.
Pricing dynamics within the UEM market have remained relatively stable, with vendors introducing bundled licensing tiers to simplify pricing structures. While basic UEM functionalities may witness price declines at the application service provider level, premium features such as AI-driven automation and enhanced user analytics are gaining traction as monetizable offerings.
As competition intensifies, new entrants from the remote monitoring and management space, including NinjaOne and Automox, are eyeing a slice of the UEM market. Simultaneously, the rise of operating system-specific endpoint management tools alongside comprehensive UEM platforms is creating a niche for specialized use cases, driving innovation and competition in the market.
In conclusion, the future of enterprise mobility in 2025 is poised for automation-driven efficiency gains, AI-infused enhancements, and heightened focus on data-driven decision-making. As UEM platforms evolve to meet the demands of a dynamic digital landscape, organizations stand to benefit from streamlined operations, enhanced security capabilities, and a superior user experience.
For more insights on the evolving landscape of enterprise mobility management, explore the UEM vendor comparison chart 2025 and stay abreast of the industry’s transformative journey.
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Stay informed about the evolution of enterprise mobility management over the past decade. Read the related article: Enterprise Mobility Industry Update.