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Reebok is the first big sports brand with its own smart ring

by Priya Kapoor
2 minutes read

Reebok has taken a bold step into the world of wearable tech with its latest offering – the Reebok Smart Ring. This innovative move sets Reebok apart as the first major sports brand to venture into the smart ring market, diverging from the conventional smartwatch trend.

Available in sizes 6-14 and priced at $249, the Reebok Smart Ring presents a more affordable option compared to competitors like the Oura Ring 4 and Samsung Galaxy Ring. Despite its US-only availability, the inclusion of a complimentary one-year subscription to the Reebok Fitness App sweetens the deal for early adopters.

Designed to provide comprehensive 24/7 fitness tracking, the Reebok Smart Ring monitors various metrics such as heart rate, skin temperature, and stress levels. Its seamless integration with the Reebok Fitness App allows users to effortlessly track their progress and receive a daily “One Score” for optimized training, rest, and recovery routines.

With a sleek design available in Matte Black, Matte Silver, and Shiny Gold finishes, the Reebok Smart Ring discreetly conceals its branding on the inner surface. Despite Reebok’s newcomer status in the wearables industry, the collaboration with F45 Training and The Original Fit Factory ensures a robust and reliable product.

The emergence of Reebok in the smart ring arena adds a competitive edge to the market, intensifying the quest for the ultimate smart ring experience. While concerns about the technology persist, smart rings offer a discreet alternative to traditional smartwatches, catering to individuals seeking a minimalist yet effective fitness tracking solution.

As Reebok joins the ranks of smart ring pioneers, consumers can look forward to a diverse array of options from established players like Oura and Ultrahuman. This influx of innovation not only expands choices for tech enthusiasts but also underscores the industry’s commitment to evolving wearable technology for a seamless user experience.

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