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Execs are prioritizing skills over degrees — and hiring skilled more freelancers to fill gaps

by Jamal Richaqrds
3 minutes read

Why Executives Prioritize Skills Over Degrees and Embrace Freelancers

In a rapidly evolving digital landscape, the emphasis on skills over traditional degrees is gaining momentum among corporate executives. According to a recent study by Upwork, 80% of executives are now prioritizing skills when considering new hires. This shift is driven by the need to bridge skill gaps, particularly in areas like AI, where expertise is in high demand.

The study highlights a significant surge of 220% year-over-year in specialized AI skills, reflecting the dynamic nature of the industry. In this scenario, degrees are losing their relevance, with 74% of executives focusing more on proven expertise rather than academic credentials.

Moreover, CEOs are increasingly recognizing that top freelancers bring substantial value to their organizations, outperforming degree-holding employees in many instances. These findings underscore the critical role that freelancers play in modern workforce strategies, with 29% of C-suite executives considering them essential for operational success.

The Rise of Skills-Based Hiring in the Tech Industry

Skills-based hiring has been a growing trend in recent years, driven by the need to address specific technology requirements such as big data analytics, programming, and AI engineering. The demand for AI-related skills, including generative artificial intelligence (genAI), has been particularly noteworthy, surpassing other tech skill courses and commanding higher hourly rates for freelancers.

Top-paying skills in the tech industry, such as genAI modeling, can lead to a significant increase in earnings for workers. This trend reflects the increasing value placed on specialized skills that directly impact business outcomes and innovation.

The Impact of Freelancers on Workforce Strategies

The rise of freelancers does not pose a threat to traditional full-time roles; rather, it complements them by providing agility and specialized expertise to organizations. Freelancers enable companies to scale resources efficiently, address skill gaps effectively, and innovate rapidly in response to market demands.

Top-performing companies, labeled as “work innovators,” view freelancers as vital contributors to their success, with 91% planning to expand their use of freelance talent in the coming year. These companies recognize the agility and innovation that freelancers bring to the table, underscoring the importance of a flexible workforce model in today’s competitive landscape.

Preparing for a Skills-Focused Future

As organizations increasingly shift towards skills-based talent management, HR leaders are urged to assess role requirements, onboard non-degreed talent, target skilled individuals, and plan for talent management changes. This proactive approach ensures that organizations are well-prepared to attract and retain top talent based on their competencies rather than traditional degrees.

Advanced Approaches to Assessing Skills

Companies are adopting more sophisticated methods to assess employee skills, integrating AI tools with hands-on evaluations to match candidates with suitable roles. AI-powered platforms play a crucial role in connecting candidates with positions that align with their skills, certifications, and experience, streamlining the recruitment process and enhancing candidate-employer matches.

Key Skills Shaping the Future Workforce

Skills such as AI development, data science and analytics, project management, and professional development are becoming increasingly critical in shaping the future workforce. The demand for technical expertise in AI solutions, data interpretation, project coordination, and personal coaching underscores the evolving needs of businesses in a tech-driven environment.

Embracing a Skills-Based Hiring Approach

The shift towards skills-based hiring reflects the readiness gap in today’s workforce, with employees seeking to enhance their capabilities to effectively collaborate with AI technologies. By focusing on practical, demonstrated skills, companies can ensure their workforce remains agile and adaptable in the face of technological advancements.

The preference for freelance or portfolio work among Gen Z professionals highlights a broader trend towards skills diversification and autonomy in career choices. Modern businesses are recognizing the value of agile talent that can deliver measurable results, driving the adoption of skills-based hiring practices to secure top talent in a competitive market.

In conclusion, the increasing emphasis on skills over degrees and the growing reliance on freelancers reflect a fundamental shift in how organizations approach talent acquisition and workforce development. By prioritizing expertise, agility, and innovation, businesses can position themselves for success in a rapidly evolving digital landscape.

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