Home » A former Etsy product manager built an AI-powered app for new parents

A former Etsy product manager built an AI-powered app for new parents

by David Chen
3 minutes read

In the bustling realm of technology innovation, there’s a remarkable story brewing—one that resonates deeply with the challenges faced by new parents. Amanda DeLuca, a seasoned product manager with an impressive track record at Google, Nerdwallet, Eventbrite, and Etsy, has now embarked on a groundbreaking journey. Her latest creation, Riley, an AI-powered app tailored for new parents, is more than just a product—it’s a personal endeavor that stems from her own parenthood experience and the invaluable insights gleaned from numerous families.

DeLuca’s transition from shaping digital products at tech giants to crafting a solution for the profound moments of parenthood showcases the versatile nature of her expertise. The convergence of her professional acumen and personal life has birthed an app that promises to revolutionize how new parents navigate the complexities of caring for their little ones. This intersection of technology and human emotion underscores the transformative power of innovation in addressing real-world needs.

The genesis of Riley can be traced back to a pivotal moment in DeLuca’s life—her pregnancy three years ago. Faced with the whirlwind of emotions and uncertainties that often accompany parenthood, she recognized a pressing need for a comprehensive tool that could provide guidance, support, and peace of mind to new parents. Drawing from her background in product management and a keen understanding of user-centric design, DeLuca set out to create an app that would not only streamline the myriad tasks of parenting but also foster a sense of community and shared experiences among users.

By infusing AI technology into Riley, DeLuca has unlocked a new dimension of parental assistance. The app’s intelligent features can offer personalized insights, timely reminders, and tailored recommendations based on individual preferences and parenting styles. Imagine receiving gentle nudges for feeding schedules, sleep routines, or developmental milestones, all seamlessly integrated into your daily life. This blend of artificial intelligence and parental intuition is poised to redefine the way we approach childcare in the digital age.

Moreover, DeLuca’s decision to leverage her extensive background in product management to address a deeply personal challenge underscores the empathetic core of Riley. This app is not merely a collection of algorithms and functionalities; it embodies a genuine desire to support and uplift fellow parents on their journey. By incorporating feedback from diverse families and drawing on her own experiences, DeLuca has cultivated a platform that reflects the authentic needs and aspirations of its users.

As we witness the emergence of Riley, we are reminded of the profound impact that technology can have when harnessed with empathy and purpose. DeLuca’s story serves as a testament to the boundless possibilities that arise when innovation meets heartfelt intention. In a world inundated with apps and gadgets, Riley stands out as a beacon of thoughtful design and genuine human connection—a digital companion that walks alongside parents, offering guidance, reassurance, and a sense of belonging.

In essence, the story of Amanda DeLuca and Riley encapsulates the essence of modern innovation—a fusion of technical prowess, personal narrative, and communal support. As we look towards the horizon of technological advancement, let us remember that the true measure of success lies not just in the sophistication of our creations but in the depth of impact they have on the lives of those they serve. With Riley, DeLuca has not only built an AI-powered app for new parents; she has crafted a digital legacy of empathy, empowerment, and shared humanity.

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