At SXSW 2025, Bluesky CEO Jay Graber made quite the statement without saying a word. As she strolled onto the stage for her highly anticipated keynote, all eyes were on her—sporting a bold black T-shirt adorned with a Latin phrase. The choice of attire was not just a fashion statement; it was a subtle, yet powerful jab at none other than Mark Zuckerberg.
In the tech world, where CEOs often opt for the standard hoodie and jeans ensemble, Graber’s T-shirt stood out. Emblazoned with a Latin phrase that translates to “Quid facis, Zuckerberg?” which humorously questions, “What are you doing, Zuckerberg?”—it was a playful dig at the Facebook founder’s recent controversial decisions.
Graber’s sartorial choice not only showcased her wit but also highlighted the growing trend of tech leaders using clothing as a form of expression and communication. In a sea of indistinguishable hoodies, her T-shirt sparked conversations and sent a clear message without uttering a word.
This bold move by Graber underscores the evolving landscape of tech conferences like SXSW, where personal expression and individuality are increasingly valued alongside groundbreaking innovations. It also serves as a reminder that leadership in the tech industry is not solely defined by traditional norms but by the willingness to challenge the status quo in unexpected ways.
As the audience chuckled at the clever phrase on Graber’s T-shirt, it became evident that her choice was not just about fashion—it was a strategic move to engage, provoke thought, and perhaps even inspire a new wave of authenticity in tech leadership. In a world where conformity often reigns supreme, Graber’s subtle yet impactful gesture was a breath of fresh air.
While some may see it as just a T-shirt, in the fast-paced world of tech, every detail matters. Graber’s choice to don the Latin phrase served as a reminder that innovation thrives on diversity, creativity, and the courage to challenge established norms—even if it means doing so with a touch of humor.
In the end, Graber’s Latin phrase T-shirt not only poked fun at Mark Zuckerberg but also symbolized a larger shift in the tech industry—one where authenticity, individuality, and a willingness to question the status quo are not only accepted but celebrated. And as tech leaders continue to push boundaries and redefine what it means to lead in the digital age, perhaps we’ll see more statements like Graber’s T-shirt, sparking conversations and inspiring change along the way.