Samsung TV owners in the US with models from this year are in for a treat—Samsung has rolled out a free upgrade for its voice assistant, Bixby. This update brings significant improvements, such as faster navigation, integration with Samsung’s smart home ecosystem, and enhanced support for conversational language.
One key feature of the upgrade is the improved “Click to Search” function. This allows users to ask Bixby about anything they see on their TV screen, from actors to recipes, and receive instant answers. Samsung has expanded this feature beyond entertainment, making it a versatile tool for various inquiries.
Moreover, Samsung TV owners can now control their SmartThings-enabled devices through voice commands on their TV sets. This integration offers convenience and seamless smart home management directly from the comfort of your couch.
Bixby Answers have also been upgraded to enable natural interactions with your TV. Users can now simply speak or press a button to access information quickly, without the need for typing or navigating menus. The voice assistant now understands a broader range of questions, enhancing the user experience.
For those wondering about the availability of this free upgrade, Samsung started the rollout in the US on August 4th for 2025 Samsung TV models, including Neo QLED, OLED, The Frame, and QLED variants. While there is no specific date for the UK release, Samsung plans to extend the update to global markets gradually.
This upgrade showcases Samsung’s commitment to enhancing user experiences and integrating technology seamlessly into everyday life. As Samsung continues to innovate, users can look forward to more intuitive and efficient interactions with their devices.