Samsung Galaxy phones are on the brink of a significant audio enhancement, set to revolutionize the way we experience sound on our mobile devices. This advancement stems from Samsung’s Harman subsidiary’s recent acquisition of Masimo’s audio division, encompassing renowned brands like Bowers & Wilkins, Denon, Marantz, and Polk Audio.
By integrating these esteemed audio brands with Harman’s existing lineup, which includes Harman Kardon, Arcam, AKG, and JBL, Samsung is poised to elevate its audio capabilities to unprecedented levels. This strategic move, backed by a $350 million investment, solidifies Samsung’s position as a frontrunner in the consumer audio market.
The implications of this deal extend far beyond smartphones, with Samsung intending to leverage this newfound audio expertise across a spectrum of consumer electronics. From wireless earphones and headphones to TVs and soundbars, Samsung aims to enrich the overall customer experience by infusing professional audio technology from Bowers & Wilkins, Denon, and Marantz into its product range.
Picture the upcoming Samsung Galaxy S27 Ultra equipped with speakers from Bowers & Wilkins or audio tuning by Denon. This integration could give Samsung a substantial edge over competitors like Apple, Xiaomi, and Oppo, setting a new standard for audio quality in the smartphone industry.
Moreover, Samsung plans to leverage this audio prowess to enhance its SmartThings smart home ecosystem, integrating a wider array of speakers and audio devices to enrich the smart home experience. Additionally, the automotive sector is set to benefit from an expanded audio brand offering, as Samsung’s car audio business is expected to receive a significant boost from this acquisition.
While the full impact of this strategic move may take some time to materialize, as Harman finalizes the acquisition of Masimo’s audio division by the year’s end, the future looks promising for Samsung and its commitment to delivering cutting-edge audio experiences across its product portfolio. Stay tuned for the next evolution in audio excellence from Samsung Galaxy devices.