In a move that could revolutionize audio experiences on future Samsung Galaxy smartphones, the tech giant’s Harman subsidiary has acquired Masimo’s audio division. This strategic acquisition adds renowned audio brands like Bowers & Wilkins, Denon, Marantz, and Polk Audio to Samsung’s already impressive lineup, including Harman Kardon, AKG, JBL, and more.
With a $350 million deal, Samsung is poised to solidify its position in the consumer audio market and leverage a wealth of audio expertise for its smart devices. The company aims to integrate the acquired know-how into smartphones, wireless earphones, headphones, TVs, and soundbars to elevate the market and enhance customer experiences.
Imagine the potential of a Samsung Galaxy S27 Ultra featuring speakers from Bowers & Wilkins or audio tuning by Denon. This could set Samsung apart from competitors like Apple, Xiaomi, and Oppo, offering users a superior audio experience unmatched in the industry.
Moreover, Samsung plans to leverage this audio prowess to enhance its SmartThings smart home connectivity and bolster its car audio business. While the full impact of this acquisition may take time to materialize in Samsung’s products, the future looks promising for audio enthusiasts and tech-savvy consumers alike.
Stay tuned for the exciting developments as Harman finalizes the acquisition of Masimo’s audio division by the year’s end. The integration of these prestigious audio brands into Samsung’s ecosystem is set to redefine audio standards across a range of devices, promising a new era of immersive sound experiences for users worldwide.