In the realm of smartphones, the race for bigger screens and more advanced features seems never-ending. The recent unveiling of the Asus Zenfone 12 Ultra only solidifies this trend, leaving little room for those who still yearn for a compact device that fits snugly in the pocket.
Asus, once known for its high-quality small phones, has shifted its focus towards producing larger flagship devices. The Asus Zenfone 12 Ultra follows suit with its massive 6.78-inch display, weighing 220g and measuring 8.9mm thick. These dimensions make it clear that compactness is not a priority in this latest release.
Despite its size, the Asus Zenfone 12 Ultra boasts impressive specifications, including Qualcomm’s Snapdragon 8 Elite chip and a robust 5500mAh battery. While the camera setup remains similar to its predecessor, with enhancements like the 6-Axis Hybrid Gimbal Stabilizer 4.0 for improved image stabilization.
One notable aspect of the Zenfone 12 Ultra is its focus on AI features, such as AI Tracking, AI Portrait Video 2.0, and AI Voice Clarity for the camera. These additions, along with the promise of Android 15 and long-term software support, contribute to its appeal as a top-tier flagship device.
However, the increasing size and likely higher price tag of the Zenfone 12 Ultra may disappoint those seeking a more compact and affordable option. With a starting price of €1,099.99 for the base configuration, it’s evident that Asus is aligning itself with the premium market segment.
As technology continues to evolve, the demand for larger, feature-packed smartphones persists. While the Asus Zenfone 12 Ultra excels in many areas, it also signals the dwindling presence of compact devices in the market. For users who prioritize portability and ease of use, the choices may become more limited as manufacturers gravitate towards bigger and more advanced offerings.
In conclusion, the Asus Zenfone 12 Ultra represents a significant step towards larger, more feature-rich smartphones, catering to the demands of tech enthusiasts and power users. As the era of compact phones gradually fades, embracing the latest innovations and embracing change may be the way forward in the dynamic world of mobile technology.