YouTube has become a staple in our digital lives, offering a vast array of content for entertainment and education. However, for many users, the ads can be a real source of annoyance. To alleviate this, YouTube Premium provides an ad-free viewing experience, along with additional perks like video downloads and background play.
At £12.99/$13.99 per month, a full-priced Premium subscription might seem steep for some users, especially when added to other monthly bills. While family and student plans offer some relief, YouTube is now trialing a new subscription model in select countries like India, France, Hong Kong, and Taiwan.
This new plan is a two-person subscription, akin to Spotify Duo, catering to couples or friends who often split bills. For example, in France, the trial subscription costs €19.99 per month, which translates to approximately €9.99 per person – a significant saving compared to an individual subscription.
Although this trial isn’t yet available in the UK or the US, if it mirrors the pricing in France, it could potentially cost around £19.99/$20.99 per month, making it an attractive option at an estimated £9.99/$10.50 per person per month. This reduction could make Premium more accessible to a broader audience.
Moreover, for users in America, YouTube offers Premium Lite, which includes all the Premium perks except for music content. This Lite version is ideal for individuals who primarily use the platform for vlogs, gaming streams, and lifestyle content, offering a tailored experience at a lower price point.
With the potential introduction of a discounted two-person Premium tier, YouTube is aiming to make its Premium service more affordable and appealing to a wider demographic. This move not only addresses user concerns about ad interruptions but also enhances the overall viewing experience on the platform.
As YouTube continues to innovate and explore new subscription options, users can look forward to more choices that suit their preferences and budget. Whether you enjoy watching educational videos, music content, or vlogs, there’s likely a Premium plan that aligns with your viewing habits and enhances your overall YouTube experience. Stay tuned for updates on the availability of this new subscription model in your region and the potential cost savings it could offer.