Home » At TechCrunch Disrupt 2025, Medha Agarwal, Jyoti Bansal, and Jennifer Neundorfer discuss what makes a pitch land

At TechCrunch Disrupt 2025, Medha Agarwal, Jyoti Bansal, and Jennifer Neundorfer discuss what makes a pitch land

by Priya Kapoor
2 minutes read

Title: Decoding Successful Startup Pitches: Insights from TechCrunch Disrupt 2025

Crafting a compelling pitch is a make-or-break moment for startups seeking investment. At TechCrunch Disrupt 2025, renowned industry stalwarts Medha Agarwal, Jyoti Bansal, and Jennifer Neundorfer shed light on the key elements that can make your pitch resonate with investors.

Medha Agarwal, the general partner at defy.vc, emphasized the importance of a strong opening. She highlighted that capturing investors’ attention from the get-go is crucial in a competitive landscape where time is limited, and first impressions are lasting. Agarwal suggested that a concise yet impactful introduction sets the tone for the entire pitch, drawing investors into the narrative.

Jyoti Bansal, the CEO and co-founder of Harness, delved into the significance of showcasing a deep understanding of the market. Bansal stressed the need for founders to demonstrate a clear grasp of market dynamics, potential challenges, and unique selling propositions. By articulating a compelling market opportunity backed by data-driven insights, startups can instill confidence in investors regarding the scalability and sustainability of their ventures.

Jennifer Neundorfer, the co-founder and managing partner at January Ventures, underscored the value of authenticity in pitches. Neundorfer highlighted that investors are not only evaluating the business idea but also the team behind it. By weaving personal anecdotes, passion, and genuine conviction into the pitch, founders can establish a stronger emotional connection with investors, making the venture more memorable and compelling.

Moreover, all three experts emphasized the significance of clarity and simplicity in communication. Complex jargon and convoluted explanations can hinder rather than help a pitch. Investors appreciate pitches that convey a clear value proposition, succinctly outline the problem-solving aspect of the product or service, and present a well-defined roadmap for future growth.

At the same time, the panelists cautioned against overselling or exaggerating claims. Transparency and honesty are paramount in building trust with investors. By setting realistic expectations and being candid about potential risks and challenges, founders can showcase a mature and grounded approach, fostering credibility and long-term relationships with investors.

In conclusion, perfecting your pitch requires a delicate balance of passion, preparation, authenticity, and clarity. By incorporating the insights shared by Medha Agarwal, Jyoti Bansal, and Jennifer Neundorfer at TechCrunch Disrupt 2025, founders can enhance their pitch strategies, increase their chances of standing out in a crowded landscape, and ultimately secure the investment needed to fuel their startup’s growth and success.

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