In the fast-paced world of tech, where trends come and go like the wind, what sets apart lasting companies and thriving communities? The answer lies in a fundamental shift in perspective: designing for people, not institutions. This core concept was at the heart of a captivating session at TechCrunch Disrupt 2025, featuring industry visionaries Jason Citron of Discord and Tade Oyerinde of Campuswire.
At the Builders Stage session titled “Creating Communities and Companies That Last,” Citron and Oyerinde shared invaluable insights into the power of prioritizing human connections over mere transactions. They emphasized that when you focus on people’s needs and experiences, you’re not just crafting a product—you’re igniting a movement. This approach transcends the traditional business mindset, paving the way for sustainable success and enduring impact.
Citron, known for revolutionizing digital communication with Discord, highlighted how building a platform centered on community-building transformed mere users into passionate advocates. By fostering a sense of belonging and shared purpose, Discord transcended its initial function to become a cultural phenomenon. This shift from utility to community exemplifies the blueprint for longevity in the ever-evolving tech landscape.
Oyerinde, the innovative mind behind Campuswire, echoed Citron’s sentiments, underscoring the importance of creating spaces where users feel valued and empowered. By cultivating a supportive environment for students and educators, Campuswire transcended being a mere academic tool to become a cornerstone of educational communities. This shift from functionality to community cohesion exemplifies the transformative power of human-centric design.
The key takeaway from Citron and Oyerinde’s dialogue is clear: sustainable companies and vibrant communities are not built on transactions alone. It’s the human connections, the sense of belonging, and the shared experiences that fuel enduring success. By putting people at the forefront of innovation, companies can transcend disruption and uncertainty, anchoring themselves in the hearts and minds of their users.
As we navigate an increasingly digital world, the wisdom shared by Citron and Oyerinde serves as a guiding light for tech entrepreneurs and community builders alike. By weaving a narrative of inclusivity, empathy, and collaboration into the fabric of their products and platforms, they can lay the foundation for lasting impact and meaningful change.
In conclusion, the blueprint for lasting companies and communities lies not in algorithms or analytics, but in the profound connections forged between individuals. As Jason Citron and Tade Oyerinde exemplify, when you design for people, you’re not just shaping a product—you’re shaping a legacy. Let their insights inspire you to create not just for today, but for the generations to come.