Home » Microsoft slashes prices 60% on genAI tech that understands audio, video, and text

Microsoft slashes prices 60% on genAI tech that understands audio, video, and text

by Nia Walker
2 minutes read

Microsoft’s Breakthrough in AI Technology

Microsoft has recently made a groundbreaking move by slashing prices by a staggering 60% on their generative AI (genAI) technologies within Azure. These cutting-edge technologies are specially crafted to enhance the understanding and provide valuable insights into audio, video, text, and images.

The Azure AI Content Understanding feature is a game-changer as it sifts through multimedia documents, extracting crucial insights and validating the information within them. This enables organizations to leverage these insights to create powerful AI agents that can revolutionize various aspects of their operations.

Vinod Kurpad, the group product manager for Azure AI, highlighted the versatility of this technology during a recent presentation at the Build conference. He emphasized how this feature can process a wide array of data types, including documents, images, audio, and video, transforming them into actionable insights that can drive informed decision-making.

One of the standout capabilities of this technology is its ability to perform sentiment analysis on audio and video files, which can be a game-changer for customer support functions. By integrating these features into existing workflows, organizations can streamline processes and enhance productivity significantly.

The pricing model for Azure AI Content Understanding is structured in a three-step process, catering to different content types and levels of engagement with documents. With the new pricing strategy, Microsoft has made it more cost-effective for users to extract content from documents and process complex multimedia data.

For instance, the cost of content extraction from a 1,000-page document has been reduced to $5, down from $13 under the previous pricing model. Similarly, field extraction for the same document now costs $14.14, a significant drop from the previous $30 pricing.

Moreover, the technology offers a high degree of customization, making it suitable for various industries such as finance, compliance, and healthcare. Companies like ASC Technologies AG are already leveraging this technology to analyze Microsoft 365 communications, resulting in faster delivery of results and reduced R&D efforts.

In conclusion, Microsoft’s decision to slash prices on genAI technologies signifies a monumental leap in the realm of AI-driven solutions. By making these advanced capabilities more accessible and cost-effective, Microsoft is empowering organizations to harness the true potential of AI in transforming their operations and driving innovation.

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