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Australia vs New Zealand: Where Should You Start A Business?

by Jamal Richaqrds
3 minutes read

When considering where to start a business in the Asia-Pacific region, Australia and New Zealand often emerge as top contenders. Both countries offer stable economies, skilled workforces, and strong business environments. However, deciding between the two can be a tough call. Let’s delve into the key factors that can help you make an informed decision.

Australia is known for its immense landscapes, famous landmarks like the Sydney Opera House, and iconic wildlife. It boasts a thriving economy with diverse industry sectors such as mining, healthcare, finance, and technology. The country’s proximity to Asia also makes it a strategic base for businesses looking to expand into the Asia-Pacific market.

On the other hand, New Zealand is renowned for its picturesque landscapes, Maori culture, and outdoor lifestyle. Despite having a smaller population and market compared to Australia, New Zealand offers a business-friendly environment with ease of doing business, strong rule of law, and low corruption levels. The country excels in sectors like agriculture, tourism, film production, and renewable energy.

When it comes to ease of doing business, New Zealand often outshines Australia. According to the World Bank’s Ease of Doing Business Index, New Zealand consistently ranks higher than Australia in terms of starting a business, getting credit, and enforcing contracts. This streamlined regulatory environment in New Zealand can be appealing to entrepreneurs looking for a hassle-free setup process.

In terms of market access, Australia’s larger population and economy provide a broader customer base for businesses to tap into. The country’s proximity to rapidly growing Asian markets like China and India also presents attractive export opportunities. On the other hand, New Zealand’s free trade agreements with various countries, including China, make it an attractive gateway to international markets.

When considering talent acquisition, both Australia and New Zealand have highly skilled workforces. However, Australia’s larger population means a greater pool of talent across various industries. The country also attracts a significant number of international students, contributing to a diverse talent pool. New Zealand, on the other hand, is known for its strong education system and innovation culture, producing skilled professionals in sectors like technology and research.

In terms of taxation, both countries have competitive tax systems. Australia has a progressive tax system with a corporate tax rate of 30% for businesses with an annual turnover above AUD 50 million. New Zealand, on the other hand, has a flat corporate tax rate of 28%. Additionally, New Zealand offers a research and development tax incentive for eligible businesses, encouraging innovation and growth.

Ultimately, the choice between Australia and New Zealand as a business destination depends on various factors such as industry focus, market access, ease of doing business, talent pool, and taxation. While Australia offers a larger market and diverse economy, New Zealand provides a streamlined regulatory environment and access to international markets. Conducting thorough research and considering your business needs will help you determine the best location to start or expand your business in the Asia-Pacific region.

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