The “Nothing beats a Jet2holiday” ad craze is taking the UK by storm. For a decade, Jet2 has bombarded our screens with their catchy ads featuring Jess Glynne’s iconic song. What started as a minor annoyance has now escalated into a national obsession.
The ad’s voice artist, Zoe Lister, recently went live at a festival, showcasing the ad’s cultural impact. The meme has even gone global, with fans from Germany, the Philippines, and the US joining in on the fun. TikTok is ablaze with Jet2holidays content, showcasing both the humorous and disastrous sides of vacations.
Jess Glynne herself is embracing the craze, participating in TikTok videos and even interacting with fans at concerts. The ad’s omnipresence, even on Jet2 flights, ensures that there is no escape from its infectious catchiness. The public’s adoration for the meme shows no signs of waning anytime soon.
In an era dominated by streaming, the Jet2holidays ad harks back to the advertising hits of the 2000s. Nostalgia for classic ads like Cillit Bang and Halifax’s Howard the robot resonates with audiences. Jet2’s long-term marketing strategy has paid off, capturing the hearts of viewers over a decade—a rare feat in today’s fast-paced advertising landscape.
As the Jet2holidays craze continues to captivate audiences worldwide, it’s clear that this ad campaign has transcended mere marketing to become a cultural phenomenon. With Jess Glynne at the helm and fans eagerly participating in the meme, Jet2’s enduring success is a testament to the power of catchy advertising in the digital age.