Google to Empower Enterprises with Controlled Workspace Feature Rollouts
Google is set to offer a new capability that puts the power in the hands of system administrators to regulate the introduction of beta features within Workspace. Traditionally, features in Workspace emerge quietly within menus and interfaces, but Google acknowledges that some organizations prefer a more gradual approach to their deployment. According to Google, administrators will now have the ability to determine whether users can access early general availability features or defer their introduction until after a full release by opting for a specific release track.
This new feature introduces two distinct rollout speeds for beta features. The “Rapid Release” track ensures immediate availability of new features to users, while the “Scheduled Release” track enables enterprises to introduce features gradually. The latter option is slated to commence on July 15, giving organizations the flexibility to acclimate to changes at a more measured pace. By delaying the rollout on the Scheduled Release track, users receive new features at least a week after their debut in Rapid Release domains, affording organizations more time to prepare for any impending modifications.
Google’s initiative to grant enterprises more control over beta feature rollouts aligns with a broader industry trend of reevaluating how updates are disseminated. Microsoft, for instance, has adjusted its approach to updating Microsoft 365, advocating for more frequent software updates among enterprises. Both Google and Microsoft are actively incorporating generative AI (genAI) features into their productivity suites. Microsoft’s M365 features, including the widely anticipated Copilot, are rapidly evolving with close to 1,000 new developments in progress. In comparison, Google maintains a weekly feature release calendar centered around its Gemini AI model, driving innovation within Workspace based on user feedback.
The strategic focus for both companies is to swiftly integrate users with genAI features to gather valuable insights and refine functionality and automation within productivity suites. Google’s recent expansion of Gemini to Google Docs on Android devices in over 20 languages and the introduction of the genAI video tool Vids to Workspace for Education users underscore their commitment to enhancing user experiences through AI-driven enhancements.
In conclusion, Google’s decision to provide enterprises with greater autonomy over beta feature rollouts within Workspace marks a significant step towards empowering organizations to tailor software updates to their specific needs and timelines. This move not only reflects a growing trend in the industry towards more controlled deployment strategies but also underscores the pivotal role of AI-driven features in shaping the future of productivity tools. By embracing these advancements, businesses can enhance operational efficiency, foster innovation, and stay ahead in an increasingly competitive digital landscape.