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Zoom, Google step up their AI game with new videoconferencing features

by Samantha Rowland
2 minutes read

In the ever-evolving landscape of video conferencing, giants like Google and Zoom are stepping up their AI game to enhance user experiences and streamline productivity. This week, both companies unveiled new AI features designed to automate tasks before and after virtual meetings.

Google Meet introduced a cutting-edge feature that provides users with suggested next steps post-video call based on an AI-generated transcript. This innovation ensures that crucial follow-ups are not overlooked, maintaining alignment among team members regarding the next course of action. By seamlessly integrating these recommendations into meeting notes, Google aims to elevate collaboration and efficiency.

On the other hand, Zoom rolled out Workplace Automation, a set of AI tools that automates routine tasks following meetings. From generating meeting summaries to tracking team communications, this feature eliminates fragmented communication and keeps all participants informed and engaged. By leveraging AI Companion 2.0, Zoom empowers users to access information effortlessly, enhancing post-meeting interactions and productivity.

The significance of these advancements lies in their ability to optimize meeting outcomes and drive tangible business results. According to JP Gownder, a principal analyst at Gartner, AI transcription services and automated follow-ups play a pivotal role in maximizing the value of meetings. With the increasing prevalence of virtual interactions, tools like AI-generated summaries and action items are instrumental in ensuring that discussions lead to decisive outcomes.

Moreover, in a competitive landscape where Microsoft 365 Copilot reigns supreme, Google and Zoom are striving to stay relevant by offering advanced AI features at no additional cost to their enterprise users. By prioritizing user-centric innovations and seamless integrations with popular platforms like Slack and Atlassian’s Jira, these tech giants aim to set new standards in the realm of video conferencing.

As AI continues to reshape the way we collaborate and communicate, the integration of intelligent features into video conferencing platforms not only enhances user experiences but also underscores the transformative power of technology in driving workplace efficiency and innovation. By embracing these advancements, businesses can unlock new possibilities for seamless collaboration and meaningful outcomes in the digital age.

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