In a recent Builders Stage session at TechCrunch Disrupt 2025, Discord’s Jason Citron and Campuswire’s Tade Oyerinde shared insights on creating communities and companies that stand the test of time. The key takeaway from their discussion was the importance of designing for people rather than institutions. This approach goes beyond merely building products; it fosters the creation of movements that endure.
When companies prioritize the needs and experiences of their users, they establish a strong foundation for long-term success. By focusing on building communities around their products or services, companies can cultivate loyal followings that drive sustained growth. This people-centric approach not only leads to a more engaged user base but also enables companies to adapt and evolve in response to changing needs and market dynamics.
Discord and Campuswire are prime examples of companies that have embraced this philosophy. Discord, a platform initially designed for gamers, has evolved into a versatile communication tool used by various communities worldwide. By prioritizing user experience and feedback, Discord has established itself as a go-to platform for fostering connections and collaboration.
Similarly, Campuswire, a communication platform tailored for educational communities, has thrived by understanding the unique requirements of its user base. By creating a space where students and educators can interact seamlessly, Campuswire has become an indispensable tool for academic institutions looking to enhance remote learning experiences.
The success of Discord and Campuswire underscores the significance of community building in company longevity. By creating spaces where users feel valued, empowered, and connected, companies can transcend mere transactions to establish meaningful relationships with their audience. These relationships, built on trust and mutual benefit, form the bedrock of enduring communities and sustainable businesses.
Furthermore, the emphasis on people-centric design aligns with broader trends in the tech industry. As consumers increasingly seek authentic connections and personalized experiences, companies that prioritize user-centricity are better positioned to thrive in a competitive landscape. By listening to their users, iterating on feedback, and fostering a sense of belonging, companies can differentiate themselves and forge lasting bonds with their community members.
In conclusion, the blueprint for lasting companies and communities lies in designing for people, not just institutions. By placing users at the center of their strategies, companies can cultivate loyal communities, drive innovation, and adapt to changing market dynamics. Discord and Campuswire exemplify the power of community-centric design in fostering enduring relationships and sustainable growth. As companies navigate the evolving tech landscape, prioritizing people over profits is not just a strategy—it’s a mindset that paves the way for lasting success.