Home » Orb, a new app by Ookla’s ex-CEO, offers a broader picture of your internet connection

Orb, a new app by Ookla’s ex-CEO, offers a broader picture of your internet connection

by Lila Hernandez
2 minutes read

In the ever-evolving landscape of digital connectivity, understanding the nuances of our internet connection goes beyond a mere speed test. Doug Suttles, the visionary mind behind Ookla’s Speedtest.net, recognized this gap and embarked on a new venture to address it. The result? Orb—an innovative app poised to revolutionize how we perceive and interact with our online experiences.

For nearly two decades, Speedtest.net has reigned supreme as the go-to tool for gauging internet speeds. However, Suttles, the founder and former CEO of Ookla, realized that speed alone did not provide a comprehensive view of our online connectivity. In a world where streaming, gaming, remote work, and virtual communication have become integral parts of our daily lives, factors like latency, jitter, and packet loss play crucial roles in determining the quality of our online experience.

Enter Orb, the brainchild of Suttles and his team, designed to offer users a holistic view of their internet connection. By going beyond speed tests and delving into the intricacies of network performance, Orb empowers users with a deeper understanding of their online capabilities. Imagine being able to identify not just how fast your connection is but also how stable it remains during peak usage hours or how it fares when streaming high-definition content.

This broader picture of internet connectivity can make a world of difference for both individual users and businesses alike. For instance, remote workers relying on video conferencing need a reliable connection with low latency to ensure seamless communication. Gamers engaging in online multiplayer battles require stable connections to prevent lags that could cost them the game. By embracing Orb, users gain insights that go beyond raw speed, enabling them to optimize their online activities and enhance their overall digital experience.

Moreover, Orb’s approach aligns perfectly with the shifting landscape of digital consumption. As streaming services, cloud gaming platforms, and smart home devices continue to proliferate, the demand for a robust and reliable internet connection grows exponentially. By providing users with a comprehensive view of their network performance, Orb equips them with the knowledge needed to make informed decisions about their online activities and investments.

In essence, Orb represents a paradigm shift in how we perceive and interact with our internet connection. It signifies a move towards a more nuanced understanding of digital connectivity, where speed is just one piece of the puzzle. By leveraging Orb’s insights, users can navigate the digital realm with confidence, knowing that they have a comprehensive view of their online capabilities.

As we navigate an increasingly digital world, tools like Orb become invaluable assets in our quest for a seamless online experience. By embracing the vision of Doug Suttles and his team, we not only stay ahead of the curve but also empower ourselves to make the most of our digital interactions. So, why settle for a mere speed test when you can have a broader picture of your internet connection with Orb?

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