Sonos, renowned for its multi-room music streaming prowess, is rumored to be eyeing the competitive streaming box market. Reports suggest that a potential Apple TV 4K rival, internally known as ‘Project Pinewood,’ is in the pipeline for a 2025 launch, priced between $200 and $400.
This move comes on the heels of Sonos’ tumultuous 2024, marked by app-related challenges. However, the company seems poised for a strong resurgence with this bold foray into a new territory. According to The Verge, Sonos’ upcoming streaming box aims to challenge not only the Apple TV 4K but also competitors like Google TV Streamer and Roku Streaming Stick 4K.
The standout feature of this device appears to be its sleek interface, likely built on Android or Google TV. This interface promises a unified experience by aggregating content from various platforms, complemented by a robust universal search system and Sonos Voice Control. Despite concerns about a partnership with a digital ads firm for the UI, the device will ship with a remote containing shortcuts for popular streaming apps like Netflix and Disney+.
What sets Sonos’ streaming box apart is its HDMI passthrough capability, allowing seamless audio transmission to Sonos soundbars and speakers from connected devices like gaming consoles and Blu-Ray players. Moreover, users can configure a surround sound system using different Sonos speakers, offering a customizable home cinema experience.
With features like Gigabit ethernet and Wi-Fi 7 connectivity, Sonos’ entry into the streaming box arena seems promising. The ability to integrate various devices and create immersive audio setups hints at the device’s potential to revolutionize home entertainment systems.
As more details surface about Sonos’ upcoming offering, the industry eagerly anticipates how this new entrant will disrupt the streaming box market. Stay tuned for further updates as we delve deeper into Sonos’ ambitious venture.